Case Study — School Safety & Local Business Partnerships

How Pick Up Pass Reached 10,000+ Dental Practices with an AI Voice Agent — Capturing 72 Emails in Two Weeks

An AI-powered outbound dialer that identifies decision-makers, captures emails, and sends follow-ups — fully automated, zero manual calling.

445
Calls Placed
72
Emails Captured
57%
Connect-to-Email Rate
2%
Rejection Rate
The Challenge

10,000+ Practices to Reach. No Team to Call Them.

Pick Up Pass partners with local elementary schools to provide parent pickup tags that keep students safe during dismissal. Local dental and orthodontic practices sponsor the tags, getting their logo and contact info in front of hundreds of families daily. But before any sponsorship can happen, someone needs to reach the right person at each practice and get their email.

With over 10,000 practices across five regional boards and zero outbound sales staff, manual cold calling wasn't an option.

📞

Massive Call Volume

10,000+ dental and orthodontic practices across Eastern, Central, Mountain, Pacific, and multi-state regions. No human team could cover that.

🔒

Gatekeepers Everywhere

Dental offices have receptionists who screen every call. Getting past the front desk to reach the decision-maker is the hardest part of the sale.

Simple Ask, Complex Delivery

The goal is straightforward — get a name and email. But every call requires IVR navigation, hold patience, objection handling, and natural conversation.

The Solution

An AI Voice Agent That Navigates Gatekeepers & Captures Decision-Maker Emails

We deployed Amanda, an AI outreach coordinator that calls dental and orthodontic practices, navigates phone menus, speaks naturally with receptionists, identifies the decision-maker (office manager, doctor, or marketing manager), and captures their email for a follow-up overview.

The system integrates directly with Monday.com across five regional boards, respects timezone-specific calling windows, sends templated follow-up emails instantly after capturing an address, and writes every outcome back to the CRM — all without a single human making a call.

How It Works

Four Steps. Fully Automated.

From CRM to email capture — the entire workflow runs on autopilot across all five regional boards.

1

Scan

The scheduler pulls callable leads from Monday.com across all active boards. Follows up on prior no-answers and voicemails automatically.

2

Call

Amanda navigates IVR menus, greets receptionists naturally, explains the program in one sentence, and asks who to send the overview to.

3

Capture

Once the decision-maker is identified, Amanda collects their name and email, confirms it, and closes the call warmly.

4

Email

A templated follow-up email is sent instantly with the sponsorship overview. CRM is updated with outcome, notes, and recording.

The Results

Two Weeks. Zero Manual Effort. 72 Decision-Maker Emails.

Here's what the system produced in its first two weeks — calling practices that had never been contacted before, navigating gatekeepers, and capturing emails from the right people.

445
Calls Placed
126
Conversations
72
Emails Captured
57%
Connect→Email
28%
Connect Rate
2%
Rejection Rate
19%
Email Capture Rate

Call Outcome Funnel

Where every call ended up — from dial to decision-maker email.

Calls Placed
445
Connected
126
Email Captured
72
Voicemail
109
No Answer
112
Gatekeeper Block
75
Not Interested
9
Self-Improving System

The Agent Gets Smarter Every Day

Unlike static scripts or pre-recorded robocalls, the AI voice agent improves continuously based on real call data. Every edge case discovered in production — a new objection, a tricky phone menu, a receptionist pattern — gets translated into a prompt improvement that goes live instantly.

Week 1: Learning Phase
6%
Email capture rate during initial calibration while tuning IVR handling, greeting flow, and hold behavior.
Week 2: Optimized
19%
After prompt refinements from real call feedback — 3x improvement in email capture rate with consistent volume.
Why This Works

Not a Robocall. Not a Chatbot. A Real AI Outreach Agent.

Amanda handles real phone conversations with dental office staff — navigating IVR menus, responding to gatekeepers, handling objections, and capturing emails. All while sounding natural enough that most people don't realize they're talking to AI.

Navigates Phone Menus

Listens to IVR recordings, presses the right buttons, and reaches a live person — handling multi-location menus, patient type selection, and closed office detection.

Handles Gatekeepers Naturally

Introduces herself, explains the program in one sentence, and asks for the right person. No hard sell, no pressure — just a calm, professional ask.

Objection Handling Built In

"We're not interested," "We already sponsor," "What schools?" — Amanda handles every objection with a natural, guideline-based response.

Instant Follow-Up Emails

The moment an email is captured, a branded follow-up is sent automatically with the sponsorship overview. No delay, no human bottleneck.

Multi-Board CRM Integration

Five regional Monday.com boards with timezone-aware calling windows. Every call outcome, recording, and note is written back in real time.

Smart Follow-Up Scheduling

No-answers and voicemails are automatically rescheduled. Same-day retry for first attempts, next-day for subsequent — up to 4 total attempts per lead.

The Road Ahead

Scaling from 100 to 200+ Calls Per Day Across All Five Regions

The first two weeks focused on the Eastern board only (3,000+ practices) while tuning the agent's behavior. The system is now expanding to all five regional boards — over 13,000 total practices across Eastern, Central, Mountain, Pacific, and multi-state territories.

With poll-then-wait call pacing, timezone-aware scheduling, and automated follow-up logic already in place, the infrastructure is built to handle full national coverage without adding a single human dialer.

5
Regional Boards
13,393
Total Practices
200/day
Target Volume

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